Amazon is rebranding Fire TV—here are the 3 big changes, including the new name Amazon Amazon Fire TV Fire TV Fire TV Stick Lite Streaming Platforms Technology Amazon is rebranding Fire TV—here are the 3 big changes, including the new name Meghan Coon May 8, 2026 Amazon quietly dropped Fire TV and switched to a new name for smart TVs. Read More Read more about Amazon is rebranding Fire TV—here are the 3 big changes, including the new name